Industry News, Printers News

Quad Enters the Branded Solutions Market

Goal is to deliver brand merchandise with white-glove service.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Quad/Graphics Inc. is expanding into the $26.6-billion branded solutions market. The move strengthens Quad’s portfolio of integrated solutions that helps marketers make more direct and meaningful connections with customers and employees. Building on the company’s rigorous process for managing supplier relationships and commitment to quality, Quad’s branded solutions group aims to offer a seamless and brand-aligned approach to unforgettable “merch,” including tradeshow giveaways, corporate gif...

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